Angithi Brand System
“Cooked over fire. Served with stories.”
ANGITHI is a concept wood-fire Indian restaurant brand experience by GS Digital Studio, showcasing website design, digital experiences, menu design, social media, print collateral, visual identity and creative design for restaurants, events and businesses.
Harmonious Hearth Palette
Charcoal
--charcoalPrimary dark background, depth, evening hearth atmosphere
Ember Orange
--emberSignature brand accent, live flame highlights, primary CTAs
Cream
--creamLight editorial surfaces, primary typography on dark mode
Brass
--brassHairline dividers, small labels, icon accents, cutlery details
Deep Brown
--brownSecondary warm surfaces, clay pot undertones, soft shadows
Editorial Type Hierarchy
Fraunces
Cooked Over Live Wood Fire With Heritage Spices & Smoked Charcoal.
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DM Sans
The humble angithi has always been a symbol of warmth, togetherness and flavour. Reimagined for modern dining.
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Vector Marks & Emblems
Primary Dark Mode
Flame cloche with cream serif wordmark on charcoal
Primary Light Mode
Flame cloche with charcoal serif wordmark on cream
Horizontal Lockup (Dark)
Optimized for web headers and compact navigation bars
Horizontal Lockup (Light)
Optimized for light-mode receipts, menus, and documents
Heritage Stamp Emblem
Circular seal for packaging, menu covers, and review cards
Symbol Mark
Pure flame over cloche icon for app icons and watermarks
Core Principles
Wood-Fire Cooking
Ancestral charcoal technique delivering authentic smoky depth.
Authentic Indian Flavours
Uncompromised heritage recipes celebrated with contemporary precision.
Contemporary Ambience
Warm, sophisticated spaces framed with dark timber and warm lighting.
Craft & Tradition
Hand-seasoned clay ovens, slow-braised marinades, and hand-pulled breads.
Premium yet Approachable
Generous hospitality and convivial shared dining for family and friends.